Archive for March, 2008
Why I don’t bother spending money on TV or radio advertising
A couple of years ago I wrote a book. As publicity for the book, I did almost three dozen radio interviews. I was on big stations with big audiences. I was on shows with big guests (one morning I was the guest immediately preceding Gene Simmons.) Not once was I able to see an increase [...]
Read Full Post | Make a Comment ( None so far )Haircolor education on YouTube
One of the challenges we face as a small salon is keeping our staff educated. The internet is making that easier! (If you don’t have a computer with an internet connection at the salon, you are missing out on FREE education!)
My buddy Jessee Skittrall (The Kadus Guy) has a collection of videos for you and [...]
Getting and Keeping the Clients You Want (from the GSH archives)
Running a small business is less fun than you think. I talk people out of opening salons all the time. When I explain to them the details of payroll, inventory, taxes and the like, all but the most determined think better of the idea. But many of you didn’t ask me before you started your [...]
Read Full Post | Make a Comment ( None so far )Get you own damn blog! (from the GSH archives)
Do you want to communicate with the clients you have and attract new ones?
Get your own blog!
It’s FREE!
It’s easy!
It’s effective!
I like WordPress. Other people like Blogger. Check them both out and see what you think. As I read in Business Week today, any dolt with a working computer and an internet connection [...]
Employee or Independent Contractor? (from the GSH archives)
I would like you to read this whole article if you have (or are thinking of having) booth rental in your salon.
If there is one thing you don’t want, it’s to piss off the IRS!
Here’s an excerpt:
A sticky issue for many small employers revolves around who is an employee versus who is an independent contractor.
Many [...]
Gotta Have a Logo (from the GSH archives)
If there is one thing that makes you look like you know what you are doing, it is a spiffy logo. A salon logo should be designed to help customers get a feel for what the salon is like. Potential customers should have an idea what they are in for long before they [...]
Read Full Post | Make a Comment ( None so far )Do you want to be right or do you want to be happy? (from the GSH archives)
We had a customer service incident today.
I answered a phone call from someone who had not yet been into our salon and was very irritated that she had received her reminder email only to learn that we thought her appointment was for Saturday and she thought it was for today. I asked her if she [...]
Help from the Small Business Administration (from the GSH archives)
The Small Business Administration has come a long way since I first looked to them for help when I started my salon. Now they are all about the internet and there are LOADS of resources and TONS of information there. Not a bad place to start if you are in the “Should I open my [...]
Read Full Post | Make a Comment ( None so far )The Customer Is Sometimes Right (from the GSH archives)
We have talked before (and I have taken some guff) about my belief that the customer is NOT always right. Customers are human.
They sometimes are wrong. I know. It seems crazy and counter to everything you have read about how to succeed in business. But it is the honest truth. You cannot please everyone. [...]
Marketing Secrets (from the GSH archives)
We all know there is business advice available on the internet, but for many of us, we don’t know where to begin looking for the answers. I found a publication put together by Hewlett Packard that is a collection of advice from online business writers. Not only is the publication full of good advice, it [...]
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