Archive for April, 2008
Putting testimonials to work for your business – Dex
I have a testimonials page on my salon’s website. I think it is a great tool for potential customers to be able to hear what your existing customers have to say. It can make them feel more comfortable with your business and give them an idea of what they are in for.
Our favorite [...]
Customer, Client or Guest?
It has become popular for some salons and spas to refer to the people who visit their businesses as guests. That never resonated with me and I always felt a little silly using the term. Yes, I know very well that they are more than customers. To me, a customer is someone [...]
Read Full Post | Make a Comment ( 2 so far )Tips getting smaller? Poor service or rough economy?
The LA Times has a story today about how tip-dependent industries are feeling the pinch. I have observed this in my salon recently and I can’t say that our level of customer service has decreased, nor can I say that the level of customer satisfaction has decreased. Have you observed this in your salon?
The economic [...]
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There’s a better way to get your message out there.
It’s time to reach customers where they’re already looking for you – online.
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[...]
Read Full Post | Make a Comment ( None so far )Salon Service Central – Have someone else answer your phones
MONTHLY SERVICE FEES
· $500
Raising rates without losing clients – New York Times
“What do you charge for a haircut?”
I ask that question at every workshop. It is the question everyone wants to know but may not have the chutzpah to ask, so I get the class to share. (With so many salons on the web, that question is much easier to answer these days!)
Most salons [...]
Hairdressers matter
Just read this article from the BBC about skin cancer on the neck and head.
Who do you think notices these spots when they are in the hair? An attentive hairdresser can point out irregularities to their clients so that treatment can be sought sooner rather than later, increasing the survival rate.
Outlook worse’ for scalp cancer
[...]
Read Full Post | Make a Comment ( None so far )Kadus Live – Seattle
Hello to the new friends I met in Seattle this Monday. I am glad to have met you and I hope you got something valuable out of our presentation.
Dig through the old posts on here to get an idea of the subjects we cover, and please feel free to comment!
We are all in this together [...]
Get your own damn blog – part 2
I want to tell you all about blogging and how it can help you and your business, but hey, if I can give you a link to someone who has literally written the book (82 pages, thank you very much!) on it, wouldn’t that make more sense?
Who wrote it:
Remarkablogger is Michael Martine, a long-time web [...]
Building an emotional connection – from Branding Strategy Insider
As a salon, you have an advantage over the average business when it comes to making an emotional connection between your brand and your clients. Other industries wish their clients were as loyal and as interested in their success as ours are. When your customers see your logo, they should immediately get a [...]
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