Archive for April 14th, 2008
Building an emotional connection – from Branding Strategy Insider
As a salon, you have an advantage over the average business when it comes to making an emotional connection between your brand and your clients. Other industries wish their clients were as loyal and as interested in their success as ours are. When your customers see your logo, they should immediately get a [...]
Read Full Post | Make a Comment ( None so far )Does a recession equal gloom and doom for your salon?
I have been in the beauty biz for over twenty years. I have seen economic changes and challenges. But I have to say that salons seem to be less impacted by the slight ups and downs of the nation’s financial markets than many other industries.
While I was getting a peel this morning, I [...]
