Archive for May, 2008
Prepping for the ABCH Energizing Summit
I haven’t posted much lately because Ihave been very busy putting together my presentation for the ABCH Energizing Summit this weekend.
The font I used for the headlines didn’t save well in compatibility mode (very annoyed at SlideShare for not accepting .pptx files!) but you should be able to get the gist of it.
Obviously you can’t [...]
What kind of hair do clients want for formal events?
I got all riled up about the devolution of formal hair dressing for formal events.
Read my post on my salon’s blog.
First time being the boss?
It is harder than you think to go from being one of the team to the coach. Some people are inherently good at it and some need some help. (I wasn’t naturally good at it and could have used some help!)
Ron @ The Wisdom Journal has put together a few things that he learned as [...]
LLC or S-Corp – What is the proper business type for you?
When you open your own salon, you have to decide whether to be a sloe proprietor, an S-Corp or an LLC. your accountant can give you more details on which is best for you, but you can get a general idea of what the different choices are in this article from Small Biz Survival.
When NOT [...]
Word of mouth and women
Let’s face facts.
Most salon customers are women.
Most of our new business comes from word of mouth.
So if we can learn more about what motivates women to talk about us, we can generate more new clients, yes?
Read this article, then go get the book.
5 things you need to know about women and word of mouth
Wondering how [...]
How to pick a location for your business
When I first opened my salon, I took over the lease of a salon that had bought it’s own building and moved down the street. I did only basic research on the building and the neighborhood. I got lucky.
When I moved my salon from the neighborhood we inhabited for 13 years and moved to another, [...]
How America Shops (or not) – Modern Salon
Not much time on a Friday morning to post, but I am passing on this article. I know we are all nervous about consumer spending and how it will impact salons, so enjoy this from Modern Salon.com
Published: May 08, 2008
By Victoria Wurdinger
At the National Retail Federation’s (NRF) annual convention, held recently in New York, Wendy [...]
Read Full Post | Make a Comment ( None so far )Controlling your inner control freak – Wells Fargo Small Business
Control isn’t a bad thing. But you throw in the work “freak” and now maybe we have a problem.
It’s your business, and I know that no one will care as passionately about it as you do. The goal, however is to achieve a Zen-like state of balance where you are controlling the way the business [...]
Proving You’re Unique – Wells Fargo Small Business
If there is one thing you can do to increase your chances of being a successful salon, it is finding a way to be unique. Today’s search of DexKnows show 566 salons in my city. How is a potential customer going to be able to get enough of a feel for my salon to choose [...]
Read Full Post | Make a Comment ( 1 so far )Changing the salon decor keeps clients on their toes
I have a decorating rule in my salon.
If it isn’t nailed down, it can (and will) be moved!
About 3 times a year I re-merchandise the retail area, moving different products to different shelves.
Why, you ask? Because clients get numb to their surroundings. You have to shake them up a little so they get the impression [...]
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