Archive for May 5th, 2008

2007 ABCH Summit Presentation

Posted on May 5, 2008. Filed under: marketing, small business | Tags: , , , |

I am getting ready to re-write my presentation for this year’s Energizing Summit, so I thought I would share last year’s with you. Of course it is just the data and you don’t get me (the best part!) talking you through it, but I am sharing anyway!
The title is Getting and Keeping the Clients [...]

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How do you set your prices when you are starting a new business?

Posted on May 5, 2008. Filed under: finance, small business, startup | Tags: , |

When I first went into business for myself I moved from a commission salon to one where I rented a private studio.  The place I started to think about my prices (like most of you, I imagine) was the prices my previous salon had charged for my services.
Oh, yea, and I asked every hairdresser I [...]

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Reviews and Word of Mouth – The BIG Kahuna

Posted on May 5, 2008. Filed under: customer service, marketing, small business | Tags: , , |

I get lots of new business because customers have written nice reviews.  Nothing helps a customer believe in a salon more than reviews from actual customers.  Our policy is to keep any bad reviews (we only have three last I checked) and to respond to them so that we can appear real, and so that [...]

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