Archive for June, 2008
Ever have an angry customer?
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We have all had customer service incidents. (Here’s one of mine.)
But have you ever had a really angry customer? It is not a pretty sight. My customer service plan is to try to avoid “angry” as best I can by nipping things in the bud.
Last week I had trouble with the credit card [...]
Color matters in marketing, too
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It never ceases to amaze me when I meet hairdressers who tell me their salon specializes in color and when they hand me their business card, it is black and white. If you are in the color business, do you think you could throw a little color out there? Do you know how [...]
Read Full Post | Make a Comment ( 1 so far )What goes through a client’s mind when they decide to break up with their hairdresser?
I read a post written by a woman who could be a client of any of us. She is no longer in love with her hairdresser. She explains why and asks for guidance on finding a new one.
Read it here.
The question to us is obvious. How do we stop this attrition? I have a client [...]
Experiential Spa Learning Event September 21-24
2008 Conference Theme: “Is compensation devouring your profit? Finding a solution together.”
SpaFinder invites you to the second annual experiential spa learning event for spa owners and managers, September 21-24, at the breathtaking Red Mountain Spa in St. George, Utah.
Join us for morning hikes and moonlight walks, extraordinary treatments, delicious spa cuisine, and deluxe accommodations. Explore [...]
She didn’t hire you because you were a bad fit, not because you are Muslim!
This story takes place in the UK, and if you think I have limited knowledge of business law in my own country, you can imagine how little I know about others! This is a story about one of us, a small salon owner, who didn’t hire someone because they were a bad fit for the [...]
Read Full Post | Make a Comment ( None so far )Is a franchise salon the right choice for you?
If you want to open your own salon, but feel like you could use more than a bit of help, a franchise could be the answer you seek.
The upside of a franchise is the assistance you get from the main company and the benefit of being a part of a bigger marketing machine than you [...]
My salon gets some unexpected PR
One day last week our cute FedEx driver brought us an envelope containing a copy of Short Cuts ( a consumer magazine.) It seemed an odd thing to be FedExed, so I gave the mag to my client and asked her to flip through and see if she could figure out why this was sent [...]
Read Full Post | Make a Comment ( None so far )Who are My People?
I scour the web for articles and conversations that can help My People.
Who are My People?
We are owners and managers of small salons.
But Aura, aren’t there already tons of sources of information for small businesses?
Sure. There are. But here is the problem. Small Business is defined as any business with fewer than 100 employees. A [...]
You don’t have to be a geek to set up a blog – video
If you still think a blog is technologically over your head, you need to watch this quick video.
Read Full Post | Make a Comment ( None so far )Does your business have a personality disorder?
Don’t you love it when you read something that someone else wrote that so strongly resonates with your beliefs that it’s like they read your mind?
I believe job #1 for any business, particularly small businesses, is to find a way to stand out, to be different. Doing so in a meaningful way (meaningful to a [...]
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