What should we name this baby?

Picking a name for your business is as hard or harder than picking a name for a child.  A name means so much.  It gives the initial feel for a business; communicating something just by being.

When I named my salon 17 years ago, I had no idea what I was doing.  I wanted something that sounded exotic, so that it would stand out.  It was also the era of The Phone Book and since we couldn’t afford a big ad, we wanted the name to begin with an A to put us up front in the listings.  Not a great start.

The name we have today (Azarra Salon) is just fine.  It isn’t phenomenal, but it doesn’t suck.  My friend, who just named his one-man salon Solamente Jessee, thinks we should change the name to Irreverent.  If I hadn’t spent the last 17 years building this brand, I just might do it, but it seems a bit late in the game to change when there isn’t a big glaring reason to do so.

It would have helped if I would have read this article first.  Why don’t you give it a read before you name your new salon?