Archive for August, 2008

Why I will never advertise in the phone book again

Posted on August 20, 2008. Filed under: marketing, small business | Tags: , |

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I don’t know why I let the salesman talk me into it in the first place.  I told her that nobody I know uses the paper phone book anymore.
I had not advertised with them for over five years.  But somehow, I understood I was buying something that would link to my salon’s [...]

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Salons and Blogging

Posted on August 8, 2008. Filed under: marketing, small business | Tags: , , |

A few months ago I spoke with Stacey Soble of Salon Today magazine. We chatted at great length about my salon’s blog and blogging for salons in general. The article is available now in their August Technology issue. If you are subscriber, you probably already have it in your hot little hands. [...]

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Does your business card suck?

Posted on August 2, 2008. Filed under: marketing, small business | Tags: , , , |

A client of mine is starting a solo practice as a lighting engineer and designer.  She printed up some business cards using raised ink because she thought that felt really elegant.  I told her they were awful and that before she printed another batch to let me work with her on the project.
This week she [...]

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