Great article about how to use online marketing

Posted on April 3, 2008. Filed under: marketing | Tags: , , , , |

This is a topic that we we discuss in great depth as we go along.  I am learning as I go along, so I will keep you up to date.  I just signed up for Twitter and that is where I got the link to this article.  Check it out and we’ll all learn this together!

When Did Online Marketing Become So Complex?

Anita Campbell of Small Business TrendsAnita Campbell of Small Business Trends | March 31st, 2008 – 10:22 AM
(11) found this useful. Do you? Yes

The online marketing landscape has become so complex that cutting through the “noise” is now one of the biggest problems small businesses face. Sorting out WHERE and HOW to spend our limited time and resources is increasingly the challenge.

So Many New Choices

Part of the problem is that we are bombarded right and left with new choices.

Search engine optimization (SEO) has taken on a much higher profile as the number of indexed Web pages balloons and it gets harder to be found in search engines like Google. The search marketing industry is now in the multi-billion dollar range. Not only is search growing, but it is increasingly being broken down into distinct specialties, such as local search, paid search and mobile search marketing.

Affiliate marketing has become big business, too … a more-than $6 Billion a year industry.

Blogs, YouTube, Myspace, Facebook, LinkedIn, Twitter, and every manner of social media site are discussed ad nauseum. Yet, many businesspeople do not have the time it takes to investigate these social media sites. Most people have only the vaguest idea what these sites do or how to use them — perhaps just a nagging sense that the sites are somehow “hot.” ‘Better not be left behind,’ you think.

OK, It’s Complex. So What Do We Do?

Read the rest here. 


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