How to be creative

Posted on April 6, 2008. Filed under: Uncategorized |

The beauty industry is full of creative people.  But not all of them make money.  Sometimes we use up all our creativity on our clients and have none left when we need it to find budget-friendly ways of marketing ourselves and our businesses.

As you have probably learned, there is much more involved in being a successful beauty professional and salon owners than just being artistic and creative.  I think the really good hairdressers are the ones who can balance the creative/art side with the with the science/skill side.  (Bonus article on using both sides of your brain to triumph in business.) It is possible to be successful without using both sides, but it is much harder, less likely, and more easily lost.

An artistic/creative person without planning might find themselves successful, but if somethings happens and they lose that success, they may not be able to replicate it (often because they haven’t a clue how it happened in the first place!)

In Small Salons (this blog) I spend the majority of my time talking about the business/strategy/marketing aspects because I have found that it is more difficult for small salon owners to find that information than it is to find info on how to be artistic and creative.

That being said, I met someone this week on Twitter who is writing a book on How To Be Creative and he has a brief overview of his ideas online that I thought I would share with you.

How to be creative

Hugh MacLeod


1. Ignore everybody.

The more original your idea is, the less good advice other people will be able to give you. When I first started with the cartoon-on-back-of-bizcard format, people thought I was nuts. Why wasn’t I trying to do something more easy for markets to digest i.e. cutey-pie greeting cards or whatever?

You don’t know if your idea is any good the moment it’s created. Neither does anyone else. The most you can hope for is a strong gut feeling that it is. And trusting your feelings is not as easy as the optimists say it is. There’s a reason why feelings scare us.

And asking close friends never works quite as well as you hope, either. It’s not that they deliberately want to be unhelpful. It’s just they don’t know your world one millionth as well as you know your world, no matter how hard they try, no matter how hard you try to explain.

Plus a big idea will change you. Your friends may love you, but they don’t want you to change. If you change, then their dynamic with you also changes. They like things the way they are, that’s how they love you- the way you are, not the way you may become.

Ergo, they have no incentive to see you change. And they will be resistant to anything that catalyzes it. That’s human nature. And you would do the same, if the shoe was on the other foot.

With business colleagues it’s even worse. They’re used to dealing with you in a certain way. They’re used to having a certain level of control over the relationship. And they want whatever makes them more prosperous. Sure, they might prefer it if you prosper as well, but that’s not their top priority.

If your idea is so good that it changes your dynamic enough to where you need them less, or God forbid, THE MARKET needs them less, then they’re going to resist your idea every chance they can.

Again, that’s human nature.


Good ideas come with a heavy burden. Which is why so few people have them. So few people can handle it.

Read the full content here.

Question of the day:

Do you think a salon can be a business success without a creative person at the helm?


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