Building an emotional connection – from Branding Strategy Insider

Posted on April 14, 2008. Filed under: marketing, small business | Tags: , , , |

As a salon, you have an advantage over the average business when it comes to making an emotional connection between your brand and your clients. Other industries wish their clients were as loyal and as interested in their success as ours are. When your customers see your logo, they should immediately get a warm and fuzzy feeling of connection. (Does you logo stink?  Check this out.)

Since you already have this connection, shouldn’t you capitalize on it?

How do you connect with your clients?

Building an Emotional Connection

To achieve brand insistence the consumer must trust your brand and feel an emotional connection to it. People become emotionally connected to a brand for a number of reasons:

• The brand stands for something important to them.
• The brand is intense and vibrant. It connects with people on multiple levels across several senses.
• The brand is unique.
• The brand is admirable.
• The brand consistently interacts with them. It never disappoints them.
• The brand makes them feel good.

Read the rest of the article here.


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