Putting testimonials to work for your business – Dex

Posted on April 30, 2008. Filed under: customer service, marketing, small business | Tags: , , , |

I have a testimonials page on my salon’s website. I think it is a great tool for potential customers to be able to hear what your existing customers have to say. It can make them feel more comfortable with your business and give them an idea of what they are in for.

Our favorite client comment? “I can wear my pajamas and cuss!”

Putting Testimonials to Work, Part I: Print

Print

Capitalize on your biggest fans’ power of persuasion with customer testimonials.

There’s a reason all those infomercials hawking everything from jewelry to fitness equipment use stories direct from customers’ mouths to sell their products. They work. And including testimonials from customers can yield big results for your advertising too.

“Testimonials are a form of proof that what you’re selling really works and works for the average customer,” says David Frey, author of the Small Business Marketing Bible and president of www.MarketingBestPractices.com. “They’re an extremely powerful form of marketing and have a heavy positive influence over a person’s buying decision.”

Customer testimonials may be short and to the point—perhaps just a couple of sentences about the stellar service your customer received—or they may be three or four paragraphs long. Regardless of their length, well-done testimonials lend credibility to your company.

Read the rest of the story here.

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