Changing the salon decor keeps clients on their toes

Posted on May 6, 2008. Filed under: customer service, small business | Tags: , , |

I have a decorating rule in my salon.

If it isn’t nailed down, it can (and will) be moved!

About 3 times a year I re-merchandise the retail area, moving different products to different shelves.

Why, you ask?  Because clients get numb to their surroundings.  You have to shake them up a little so they get the impression that you are always moving and growing.  Salons that don’t stay fresh find themselves losing clients to other, more interesting salons.  Not necessarily because your salon was bad, but because it got boring.

Now, don’t start arguing with me and say that all your customers would walk over broken glass in bare feet to get to you and that how things look doesn’t matter to them.  Of course some clients are that way.  And some are not.  The ones who don’t care if things are old and stogy also won’t care if it is new and different.

Like most salon, we have a small operating budget and there isn’t money to do a huge remodel all at once.  Last spring I replaced our traditional “stations” with Craftsman toolboxes.  Last month we got new shampoo chairs.  We move the reception area stuff (customer seating and front desk) around whenever the mood strikes.  (We just went through a big spring cleaning/purge of lots of crap in the salon last week.)

Reasons to change the salon decor:

  1. You get a chance to clean behind things (and you know how filthy it gets!)
  2. You get to talk to the customers about what is new (and they understand why you charge the prices you do!)
  3. Customers get to know that you are trying to keep things fresh for them and they aren’t being taken for granted.
  4. A cleaning project gets the staff motivated and improves their outlook on the salon and gives them pride in their workplace.

My salon may not have marble floors and a water fountain, but that doesn’t mean I have to let it go to pot.

What can you do for little or no money to freshen up your space?

Advertisements

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

One Response to “Changing the salon decor keeps clients on their toes”

RSS Feed for Small Salons Comments RSS Feed

Thank you very much for sharing. You opened up the doors for me. I shutdown my salon for 3 months because of pregnancy and baby. But now i wanted to open it with new prices. I just didnt know what to say about new higher prices. Now i m confident to ask more prices. I was charging under price. Thanks once again.


Where's The Comment Form?

  • Alltop, confirmation that I kick ass
  • To test GenBook

  • Want to keep up with me?

    Add Aura Mae as a Facebook friend.
  • Categories

  • Pages

  • counter create hit

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: