Proving You’re Unique – Wells Fargo Small Business

Posted on May 7, 2008. Filed under: marketing, small business | Tags: , , , |

If there is one thing you can do to increase your chances of being a successful salon, it is finding a way to be unique.  Today’s search of DexKnows show 566 salons in my city.  How is a potential customer going to be able to get enough of a feel for my salon to choose us?  That, my dear folks, is what they call a Unique Selling Position.  We are not just another salon.  We’re the salon where you can wear your pajamas and cuss.  What is your USP?  Remember: every business has a personality.  Some have a personality disorder.  Figure it out and market the hell out of it!

Proving You’re Unique

“Even while you creatively imitate others, remember that it’s also important to be different,” says Jay Abraham, author of Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition. “You need to make your enterprise special in the eyes of your customer or prospect. So how do you do it? By creating a USP, or Unique Selling Proposition.”

In developing a USP, the point is to focus on the one niche, need or gap that is most sorely lacking among your competitors, provided you can keep the promise you make. Whenever a customer needs the type of product or service you sell, Abraham says, your USP should bring your company immediately to mind.

Read the rest of the article here.

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Having a business without a Unique Selling Point or USP is like running for office without a defining slogan.


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