Word of mouth and women

Posted on May 13, 2008. Filed under: marketing, resources, small business | Tags: , , |

Let’s face facts.

Most salon customers are women.

Most of our new business comes from word of mouth.

So if we can learn more about what motivates women to talk about us, we can generate more new clients, yes?

Read this article, then go get the book.

5 things you need to know about women and word of mouth

Wondering how word of mouth works when marketing to women?

We asked Michele Miller, co-author of the new book “The Soccer Mom Myth: Today’s Female Consumer: Who She Really Is, Why She Really Buys” to share five tips for understanding word of mouth and women.

Do women and men differ in they way make recommendations or share information?
Women are three times more likely to share personal stories with a friend than men. Ask any woman how she found her hairdresser, doctor, or favorite wine, and she is likely to tell you that it was from a friend. Women are natural word of mouth spreaders. They are wired that way – with four times as many connections between the left and right hemispheres of the brain, women tap deeply into that area that is responsible for bonding and connecting with others.

Read the rest of the article here. (While you are there, read some of their other helpful posts!)

Buy the book here.

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