Top 3 reasons your salon needs a blog

Posted on June 5, 2008. Filed under: marketing, small business | Tags: , , |

I just got off the phone with Stacy, a reporter for Salon Today magazine.  She is writing an article for their August Technology issue.

It seems I have spent the last few days standing on my soap box telling salon owners why they should blog.  (In case you don’t know, what you are reading right now is a blog.)  If you haven’t seen it yet, look at my salon’s blog.

So now that you know what a blog is, here’s why you want your own:

  1. You want to connect with potential new clients. A blog is a way for potential customers to get a feel for the place before deciding if your salon is the one for them.  It is an amazing way to have a conversation with someone at their leisure.  15 minutes spend on your blog is better (for both of you!) than 15 minutes on the phone.
  2. You want to extend the salon experience to existing clients between visits. Make no mistake, your clients come to you for more than just their hair.  The salon experience is about so much more.  It’s about connection and community.  Belonging.  Remember when you learned that by selling a client a bottle of shampoo, they thought about you every time they used it?  Same idea.  You want them to think about you.  You want them to talk about you.  You want them to come back to you!
  3. You don’t have lots of money to spend on marketing. Let’s not fool ourselves.  As small fries, we don’t have the same advertising budget as the big guys.  But the internet is the great equalizer.  A blog is a personal connection between the writer and the reader.  It makes big business seem smaller and more approachable and small business fell more bigger and more valuable.  And blogging is free.  How’s that for budget friendly?

Start with one of these:

Blogger

WordPress

If you need help, leave a comment and I will help you.

Now, go forth and blog!

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[…] Top 3 reasons your <b>salon</b> needs a blog It seems I have spent the last few days standing on my soap box telling <b>salon</b> owners why they should blog. (In case you dont know, what you are reading right now is a blog.) If you havent seen it yet, look at my <b>salon</b>s blog. <b>…</b> […]


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