Does your business have a personality disorder?

Posted on June 10, 2008. Filed under: education, marketing, resources, small business | Tags: , |

Don’t you love it when you read something that someone else wrote that so strongly resonates with your beliefs that it’s like they read your mind?

I believe job #1 for any business, particularly small businesses, is to find a way to stand out, to be different. Doing so in a meaningful way (meaningful to a market segment that cares) is the secret to long term success, word or mouth buzz and ultimately more profit.

This is from a post on Duct Tape Marketing with an interview of the author of a business book that looks right up our alley.  One of the things I nag at you about is defining and embracing your business personality.  It’s something they write about quite a bit at Duct Tape Marketing, too.  (Why don’t you go over and subscribe to their feed?)

Listen to what the author has to say, and if you get the book before I do, let me know what you think.


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