Color matters in marketing, too

Posted on June 24, 2008. Filed under: marketing | Tags: , |

Continuous optical spectrum (designed for monitors with gamma 1.5).

Image via Wikipedia

It never ceases to amaze me when I meet hairdressers who tell me their salon specializes in color and when they hand me their business card, it is black and white.  If you are in the color business, do you think you could throw a little color out there?  Do you know how much impact a little splash of color can have on a black and white field?  It turns up the energy on the card from formal and cold to enticing and inviting.  Give it a try.  Take one of the black design items on your card and make it red (or blue, or yellow….)

If you want to learn about the psychology of colors and how they apply to marketing, read this great post from Branding Strategy Insider.

In North American mainstream culture, the following colors are associated with certain qualities or emotions:

Red –excitement, strength, sex, passion, speed, danger.
Blue –(listed as the most popular color) trust, reliability, belonging, coolness.
Yellow –warmth, sunshine, cheer, happiness
Orange — playfulness, warmth, vibrant
Green — nature, fresh, cool, growth, abundance
Purple –royal, spirituality, dignity
Pink — soft, sweet, nurture, security
White –pure, virginal, clean, youthful, mild.
Black –sophistication, elegant, seductive, mystery
Gold — prestige, expensive
Silver — prestige, cold, scientific

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One Response to “Color matters in marketing, too”

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Hi Aura Mae

Love the redesign, it’s looking great (I’m in the process of a re-organisation on our site, so I know it’s not easy to get it right!)

FYI there’s a great online tool I use often when selecting colour-schemes for websites and other marketing materials –

All the best from the UK!


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