Archive for August, 2008

Why I will never advertise in the phone book again

Posted on August 20, 2008. Filed under: marketing, small business | Tags: , |

Moscow phone book, 1930.Image via Wikipedia

I don’t know why I let the salesman talk me into it in the first place.  I told her that nobody I know uses the paper phone book anymore.

I had not advertised with them for over five years.  But somehow, I understood I was buying something that would link to my salon’s website from their online directory.

Alas, I was misled.  What I got was my website printed in the white pages of my local directory.

Really?

Who looks for a salon in the damn white pages?

Our website is the best way for us to get new clients.  It gives them more information than I could ever communicate into an advertisement.  It is the path I want all potential clients to take.

I called the claims department and they said they could give me the additional web listing FOR AN ADDITIONAL FEE and that I was stuck paying for the ad I didn’t want.

Hate Dex.

Perhaps other salons have a different result from phone book advertising than I do.  Do any of you think that the money you spend on phone book ads gets you enough new clients to make it worth the expense?

I would love to hear your thoughts!

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Salons and Blogging

Posted on August 8, 2008. Filed under: marketing, small business | Tags: , , |


A few months ago I spoke with Stacey Soble of Salon Today magazine. We chatted at great length about my salon’s blog and blogging for salons in general. The article is available now in their August Technology issue. If you are subscriber, you probably already have it in your hot little hands. If you are not, check it out online. It is a very nice piece that should get you excited about starting your own salon blog. It is “cheap and effective” marketing at its best.

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Does your business card suck?

Posted on August 2, 2008. Filed under: marketing, small business | Tags: , , , |

A client of mine is starting a solo practice as a lighting engineer and designer.  She printed up some business cards using raised ink because she thought that felt really elegant.  I told her they were awful and that before she printed another batch to let me work with her on the project.

This week she came to me with her “improved” version for second printing.  I told her I would work on it.  See if you can guess which one she did and which one I did.

Thoughts?

Need help with your lackluster business card?  Email me the file and I will throw you some ideas.

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