Salons and Blogging

Posted on August 8, 2008. Filed under: marketing, small business | Tags: , , |

A few months ago I spoke with Stacey Soble of Salon Today magazine. We chatted at great length about my salon’s blog and blogging for salons in general. The article is available now in their August Technology issue. If you are subscriber, you probably already have it in your hot little hands. If you are not, check it out online. It is a very nice piece that should get you excited about starting your own salon blog. It is “cheap and effective” marketing at its best.

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One Response to “Salons and Blogging”

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Interesting comments about phone book advertising. As a pre-teen working in my family’s chain of salons in Miami, I noticed that salons have a different energy level than just about any business out there. Now as an ex-corporate manager for a California HMO, I’ve recently embarked on a major salon marketing campaign. But here are some facts why many salon/spa owners cannot resist temptations of paying for worthless phonebook advertising.

Fact 1: Most salon owners are not good marketers. Generally speaking most small business owners are not good marketers. The barriers of entry to start a personal care business are limited only to those who can’t pass the exam to get a license. You would be surprised how many business owners are out and about in public and never mention their business.

Fact 2: There are too many salons. I’m not 100% sure about the Seattle-Tacoma area, but, in metro areas in Northern California, there 10-20 salons in a 3-square mile area…and most salons are pretty empty.

Fact 3: Most salon owners are looking for the oasis of running an absentee-owner business. You know, the type of business that is run by an experienced manager and the owner pops in and out and does what most owners should do…serve as the public relations arm for the business.

To own a salon that compensates five times or more than a wage earning salary requires a strategic plan. Many salons take the route of using independent contractors and renting stations. But you know what happens next. The stylist takes their clientele when a dispute occurs with the owner. Translation…no stability. Contrast the independent contractor business model with the employee model. Then, you sometimes get a staff who could care less if customers come to the salon because they want the paycheck. Wages outgoing, employee benefit expense outgoing and not much revenue incoming equal salon rigor mortis”.

Please contact me if you are interested in knowing how to grow your salon to an absentee-owner business model. It’s cheap, smart and profitable.

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