Recession busting strategies

Posted on February 9, 2009. Filed under: marketing | Tags: , , , , |

I have mentioned to you before that our primary advertising tool for the salon is Citysearch.  It works well for us and so we keep at it (in good times and bad.)  I wanted to share with you an email I got from my Citysearch account manager.  I was impressed with the personalized service and as I read the message, I couldn’t help think that she was following the same advice she was giving.  It can’t be easy to sell advertising to companies who are facing cash flow shortfalls, but she is working it.  If you are in the Seattle/Tacoma area, I suugest you give her a call and see if she can help ypur business.  If you aren’t, check out Citysearch in your area and see what other salons are doing.

Hi Aura,

This morning, I listened to a great presentation on the Salon/Spa/Massage industry, focusing largely on how small business like you can make it through these times. I thought there was some great advice presented, so I am passing on these recession busting strategies I learned today.

From one professional to another…“The last thing you should do is put a blanket over your head… This is the time you invest in your customers and seek to gain new ones.” Lee Anne Sullivan, Salon Owner in Hyannis, MA

What you can do:

Create extra value

Give them another service free for booking a service

A how-to night on make-up application

A champagne social night

Focus on retention

Reward repeat client with discounts on additional products or services

Thank your customers with an email post visit

Be Positive

Create an oasis from stress

Survey your clients

Use data to improve your service

Market aggressively—and efficiently!

If you need any help thinking of promotions/incentives or help adding them to your Citysearch listing, let me know.

All the Best,

Marie

Marie Kochert

Senior Account Executive

P: 206-215-4120    C: 206-375-3727    F: 213-351-7013

E: mkochert@citysearch.com

Citysearch

An operating business of IAC

419 Occidental Ave S, 3rd Floor

Seattle, WA 98104

www.citysearch.com

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2 Responses to “Recession busting strategies”

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[…] to improve their marketing during the recession – “Recession Busting Strategies”. Click here to read the full article. An excerpt – • Create extra […]

Something that’s been helping with the downturn and more importantly investing in my staff …Two months ago I purchased a Macbook for the salon. I got a projector, some speakers, and signed up to myhairdressers.com for coaching my stylists every Tuesday evening. We go through one training video choosen by everyone – normally the latest as there’s a new one each week.

It’s a small change that’s making a real difference. Clients are happier because they’re getting an new answer to “what do you think…?” from my stylists, who are happier because they’re getting more education. I’m happier because it’s saving $$ and created a bit of buzz with everyone.


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