It is not about the hair, people!

Posted on June 2, 2009. Filed under: marketing, small business |

Click on over and read this article in Business Week magazine.

How to Sell More Than a Product

In a coffee showdown with McDonald’s, Starbucks’ tried—and—true strategy has a lesson for entrepreneurs: Don’t sell products. Sell an “experience”

By Carmine Gallo

Read the article here.


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2 Responses to “It is not about the hair, people!”

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I think they are working on getting the really young into coffee

i agree with you. many sellers have good coffe, but the ones who can stand out, must have more to offer

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