You NEED a good website!

Posted on June 16, 2009. Filed under: marketing |

This article is fromLifehack.org, a great resource that you should be reading! They have articles for business and for life. Please check them out!

For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or underspending on their web sites, and many have no idea what they’re doing or why. So today I’m going to talk about why a good, solid web site really matters to your business, and in the next two weeks, I’ll follow up with articles on the core components your web site needs to work well for you, and how to hire a solid web firm to build your site affordably.

1. Your web site reflects you as a business owner and professional.

If your web site looks professional, your potential clients will think you’re a professional who has enough clients and enough income to have a site built for you. If potential clients visit your web site and it looks half-assed and home-built that’s how they’ll perceive you.

If you’re a web developer, by all means, build your own site, as that will reflect your capabilities. Everyone else, hire a solid company that can do a good job, not just in building your web site, but in getting it seen and in building it wisely to maximize the traffic you’ll get.

2. Your web site can mean extra local business.

Even if you’re primarily brick and mortar, having a solid web site can mean extra business. Local clientele often perform seaches online and find your web site, encouraging them to walk into your store. If they find your competitors and they look more reputable or solid than you (or if they have a web site and you don’t), you’ll lose business, just because of your web site. And, when you’re mentioned in the media or on review sites like Angie’s List, you’ll need a web site to help people find you.

3. Your web site can mean global business.

Did you ever think about getting orders from Australia or Malaysia? Launching a fantastic web site means you’ll instantly become a global business, allowing you to expand your clientele to a much larger audience. Your web site is visible in almost every country around the globe, and that means you expand your potential client base by millions. You’ll still want to keep your target market in mind, but an international audience may still find you appealing.

4. Your web site can generate media interest.

If a journalist is looking for an expert in your field to quote for an article, s/he is more likely to choose the business owner whose web site looks professional and clean than someone who looks like they don’t really know what they’re doing. And as most of you know, a mention in the media can be powerful for your business!

Don’t do your business a disservice by putting up a shoddy web site. Take care and invest wisely in your business web site by hiring someone who knows what they’re doing. Next week I’ll talk about what components you need in your web, and in two weeks, I’ll cover how to hire a web company.

WRITER’S BIOGRAPHY

Susan Baroncini-Moe

Susan Baroncini-Moe started her entrepreneurial adventures with a lemonade stand. Now, Susan is the CEO of Business in Blue Jeans, dedicated to helping you turn your passions and expertise into a passive income-generating business you can run from home or anywhere in the world. Learn more atbusinessinbluejeans.com. Other links: Business in Blue Jeans Blog Business in Blue Jeans e-zine

Advertisements

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

One Response to “You NEED a good website!”

RSS Feed for Small Salons Comments RSS Feed

I have to agree completely if your website is poorly made than it reflects badly on you as a company. Also if you don’t have it being managed it may not even matter because most people find things like this off google and if it’s not being managed correctly it won’t even show up within the first twenty pages.


Where's The Comment Form?

  • Alltop, confirmation that I kick ass
  • To test GenBook

  • Want to keep up with me?

    Add Aura Mae as a Facebook friend.
  • Categories

  • Pages

  • counter create hit

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: