marketing

You NEED a good website!

Posted on June 16, 2009. Filed under: marketing |

This article is fromLifehack.org, a great resource that you should be reading! They have articles for business and for life. Please check them out!

For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or underspending on their web sites, and many have no idea what they’re doing or why. So today I’m going to talk about why a good, solid web site really matters to your business, and in the next two weeks, I’ll follow up with articles on the core components your web site needs to work well for you, and how to hire a solid web firm to build your site affordably.

1. Your web site reflects you as a business owner and professional.

If your web site looks professional, your potential clients will think you’re a professional who has enough clients and enough income to have a site built for you. If potential clients visit your web site and it looks half-assed and home-built that’s how they’ll perceive you.

If you’re a web developer, by all means, build your own site, as that will reflect your capabilities. Everyone else, hire a solid company that can do a good job, not just in building your web site, but in getting it seen and in building it wisely to maximize the traffic you’ll get.

2. Your web site can mean extra local business.

Even if you’re primarily brick and mortar, having a solid web site can mean extra business. Local clientele often perform seaches online and find your web site, encouraging them to walk into your store. If they find your competitors and they look more reputable or solid than you (or if they have a web site and you don’t), you’ll lose business, just because of your web site. And, when you’re mentioned in the media or on review sites like Angie’s List, you’ll need a web site to help people find you.

3. Your web site can mean global business.

Did you ever think about getting orders from Australia or Malaysia? Launching a fantastic web site means you’ll instantly become a global business, allowing you to expand your clientele to a much larger audience. Your web site is visible in almost every country around the globe, and that means you expand your potential client base by millions. You’ll still want to keep your target market in mind, but an international audience may still find you appealing.

4. Your web site can generate media interest.

If a journalist is looking for an expert in your field to quote for an article, s/he is more likely to choose the business owner whose web site looks professional and clean than someone who looks like they don’t really know what they’re doing. And as most of you know, a mention in the media can be powerful for your business!

Don’t do your business a disservice by putting up a shoddy web site. Take care and invest wisely in your business web site by hiring someone who knows what they’re doing. Next week I’ll talk about what components you need in your web, and in two weeks, I’ll cover how to hire a web company.

WRITER’S BIOGRAPHY

Susan Baroncini-Moe

Susan Baroncini-Moe started her entrepreneurial adventures with a lemonade stand. Now, Susan is the CEO of Business in Blue Jeans, dedicated to helping you turn your passions and expertise into a passive income-generating business you can run from home or anywhere in the world. Learn more atbusinessinbluejeans.com. Other links: Business in Blue Jeans Blog Business in Blue Jeans e-zine

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It is not about the hair, people!

Posted on June 2, 2009. Filed under: marketing, small business |

Click on over and read this article in Business Week magazine.

How to Sell More Than a Product

In a coffee showdown with McDonald’s, Starbucks’ tried—and—true strategy has a lesson for entrepreneurs: Don’t sell products. Sell an “experience”

By Carmine Gallo

Read the article here.

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Recession busting strategies

Posted on February 9, 2009. Filed under: marketing | Tags: , , , , |

I have mentioned to you before that our primary advertising tool for the salon is Citysearch.  It works well for us and so we keep at it (in good times and bad.)  I wanted to share with you an email I got from my Citysearch account manager.  I was impressed with the personalized service and as I read the message, I couldn’t help think that she was following the same advice she was giving.  It can’t be easy to sell advertising to companies who are facing cash flow shortfalls, but she is working it.  If you are in the Seattle/Tacoma area, I suugest you give her a call and see if she can help ypur business.  If you aren’t, check out Citysearch in your area and see what other salons are doing.

Hi Aura,

This morning, I listened to a great presentation on the Salon/Spa/Massage industry, focusing largely on how small business like you can make it through these times. I thought there was some great advice presented, so I am passing on these recession busting strategies I learned today.

From one professional to another…“The last thing you should do is put a blanket over your head… This is the time you invest in your customers and seek to gain new ones.” Lee Anne Sullivan, Salon Owner in Hyannis, MA

What you can do:

Create extra value

Give them another service free for booking a service

A how-to night on make-up application

A champagne social night

Focus on retention

Reward repeat client with discounts on additional products or services

Thank your customers with an email post visit

Be Positive

Create an oasis from stress

Survey your clients

Use data to improve your service

Market aggressively—and efficiently!

If you need any help thinking of promotions/incentives or help adding them to your Citysearch listing, let me know.

All the Best,

Marie

Marie Kochert

Senior Account Executive

P: 206-215-4120    C: 206-375-3727    F: 213-351-7013

E: mkochert@citysearch.com

Citysearch

An operating business of IAC

419 Occidental Ave S, 3rd Floor

Seattle, WA 98104

www.citysearch.com

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Why I will never advertise in the phone book again

Posted on August 20, 2008. Filed under: marketing, small business | Tags: , |

Moscow phone book, 1930.Image via Wikipedia

I don’t know why I let the salesman talk me into it in the first place.  I told her that nobody I know uses the paper phone book anymore.

I had not advertised with them for over five years.  But somehow, I understood I was buying something that would link to my salon’s website from their online directory.

Alas, I was misled.  What I got was my website printed in the white pages of my local directory.

Really?

Who looks for a salon in the damn white pages?

Our website is the best way for us to get new clients.  It gives them more information than I could ever communicate into an advertisement.  It is the path I want all potential clients to take.

I called the claims department and they said they could give me the additional web listing FOR AN ADDITIONAL FEE and that I was stuck paying for the ad I didn’t want.

Hate Dex.

Perhaps other salons have a different result from phone book advertising than I do.  Do any of you think that the money you spend on phone book ads gets you enough new clients to make it worth the expense?

I would love to hear your thoughts!

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Salons and Blogging

Posted on August 8, 2008. Filed under: marketing, small business | Tags: , , |


A few months ago I spoke with Stacey Soble of Salon Today magazine. We chatted at great length about my salon’s blog and blogging for salons in general. The article is available now in their August Technology issue. If you are subscriber, you probably already have it in your hot little hands. If you are not, check it out online. It is a very nice piece that should get you excited about starting your own salon blog. It is “cheap and effective” marketing at its best.

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Does your business card suck?

Posted on August 2, 2008. Filed under: marketing, small business | Tags: , , , |

A client of mine is starting a solo practice as a lighting engineer and designer.  She printed up some business cards using raised ink because she thought that felt really elegant.  I told her they were awful and that before she printed another batch to let me work with her on the project.

This week she came to me with her “improved” version for second printing.  I told her I would work on it.  See if you can guess which one she did and which one I did.

Thoughts?

Need help with your lackluster business card?  Email me the file and I will throw you some ideas.

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Color matters in marketing, too

Posted on June 24, 2008. Filed under: marketing | Tags: , |

Continuous optical spectrum (designed for monitors with gamma 1.5).

Image via Wikipedia

It never ceases to amaze me when I meet hairdressers who tell me their salon specializes in color and when they hand me their business card, it is black and white.  If you are in the color business, do you think you could throw a little color out there?  Do you know how much impact a little splash of color can have on a black and white field?  It turns up the energy on the card from formal and cold to enticing and inviting.  Give it a try.  Take one of the black design items on your card and make it red (or blue, or yellow….)

If you want to learn about the psychology of colors and how they apply to marketing, read this great post from Branding Strategy Insider.

In North American mainstream culture, the following colors are associated with certain qualities or emotions:

Red –excitement, strength, sex, passion, speed, danger.
Blue –(listed as the most popular color) trust, reliability, belonging, coolness.
Yellow –warmth, sunshine, cheer, happiness
Orange — playfulness, warmth, vibrant
Green — nature, fresh, cool, growth, abundance
Purple –royal, spirituality, dignity
Pink — soft, sweet, nurture, security
White –pure, virginal, clean, youthful, mild.
Black –sophistication, elegant, seductive, mystery
Gold — prestige, expensive
Silver — prestige, cold, scientific

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Experiential Spa Learning Event September 21-24

Posted on June 19, 2008. Filed under: education, management, marketing, small business | Tags: , , |

2008 Conference Theme: “Is compensation devouring your profit? Finding a solution together.”

SpaFinder invites you to the second annual experiential spa learning event for spa owners and managers, September 21-24, at the breathtaking Red Mountain Spa in St. George, Utah.

Join us for morning hikes and moonlight walks, extraordinary treatments, delicious spa cuisine, and deluxe accommodations. Explore the stunning red rock canyons between information-packed seminars, roundtable discussions and one-on-one sessions with focus on building your profit margin.

SpaFinder and Red Mountain Spa are delighted to offer you this unique experience at an incredible rate. Space is limited, reserve today.

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My salon gets some unexpected PR

Posted on June 13, 2008. Filed under: marketing |

One day last week our cute FedEx driver brought us an envelope containing a copy of Short Cuts ( a consumer magazine.)  It seemed an odd thing to be FedExed, so I gave the mag to my client and asked her to flip through and see if she could figure out why this was sent to us.

It took some time, because this is almost at the end of the magazine, but she found the reason.

In their Salon Directory, there were two salons reviewed.  Gary Manuel in Seattle, and little old us.

I only have one question.

Who the hell told them we were “warm?”

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You don’t have to be a geek to set up a blog – video

Posted on June 11, 2008. Filed under: education, marketing, small business | Tags: , , , |

If you still think a blog is technologically over your head, you need to watch this quick video.

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