Why I will never advertise in the phone book again

Posted on August 20, 2008. Filed under: marketing, small business | Tags: , |

Moscow phone book, 1930.Image via Wikipedia

I don’t know why I let the salesman talk me into it in the first place.  I told her that nobody I know uses the paper phone book anymore.

I had not advertised with them for over five years.  But somehow, I understood I was buying something that would link to my salon’s website from their online directory.

Alas, I was misled.  What I got was my website printed in the white pages of my local directory.

Really?

Who looks for a salon in the damn white pages?

Our website is the best way for us to get new clients.  It gives them more information than I could ever communicate into an advertisement.  It is the path I want all potential clients to take.

I called the claims department and they said they could give me the additional web listing FOR AN ADDITIONAL FEE and that I was stuck paying for the ad I didn’t want.

Hate Dex.

Perhaps other salons have a different result from phone book advertising than I do.  Do any of you think that the money you spend on phone book ads gets you enough new clients to make it worth the expense?

I would love to hear your thoughts!

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